"Unplug" was created in response to technology addiction. The goal of the project was to communicate a social issue and in the process focus on an element of design, so I chose typography (surprise, surprise). The process of creating this concept involved sketching various ideas which only led to a dead end. I eventually did exactly what I designed, I went for a walk and to eliminate any further distraction left my phone behind. I walked a trail and positioned myself alongside a creek until I had an idea. I sketched what would later become this design and screen printed it. The type is hand drawn to provide an organic feel which we experience with nature.The intent is that this would be more than a screen printed poster but expand into a campaign.
